Spring Cleaning your Social Media

May is here, readers, and spring has officially sprung! That means longer days, warmer weather, and digging through your closet to figure out where you buried your lighter coat. Oh! There it is under the rain boots you bought in 1996 and wore twice, those thirteen back issues of Martha Stewart Living with all the crafts that you’re totally going to make someday, and that box of Christmas ornaments. Time for some spring cleaning anyone? Nothing feels more refreshing than a good old closet purge, but when you’re finished clearing out the physical spaces in your life, why not take some time to tackle the digital spaces?


Your Abandoned Blog

I blogged diligently for over a year at www.thirty-things.blogspot.com. However, I don’t keep up with that blog anymore because I began it as part of a bucket list project that eventually became my column for The Gloss. I don’t really want to take the blog down because I like it, but I don’t want people to think I no longer exist since I haven’t posted in so long. What to do?

The point of social media is to be current, so simply letting it collect digital dust bunnies is a no-go. If you don’t care about the content on an old blog, take it down. If you want it to stay as an internet time capsule, and you’re now blogging elsewhere or have a dedicated presence on some other social media, just make sure the lead post lets readers know where to find you. That way, if people want to dig through your archives they can have at it, but they won’t have the impression that you’ve ghosted the internet like a bad third date, never to be heard from again.


Your Facebook

Ah, Facebook. Treasure trove of old boyfriends, pictures of random babies of some girl I knew in middle school, and innumerable adorable posts from my mother on German Shepherds (the GSD community rolls deep on Facebook). If you’ve been on Facebook for a while, your “friends” are comprised of a random assortment of old acquaintances, work contacts, and people you did tequila shots with that one time. Because of that, I had stopped using the site for a while, but after a ruthless clean-out of my Facebook friends, I find I enjoy it again because I see updates I’m actually interested in. Using the simple parameters below, I whittled down my list. Feel free to tailor to your own individual needs.

  • People I couldn’t remember. (This accounted for a SHOCKING number of people.)

  • Exes. I can wish them well from afar without the regular updates on their fantasy baseball team, thanks.

  • People who make me mad. I don’t have the energy to be upset that that kid from freshman year grew up to be kinda racist.

  • Feed-cloggers. I do not care about your band. I never cared about your band, I do not want to go to the show, I do not want to be invited to “like” the band’s page. I do not want to see eight posts about the band before I drink my coffee. You need some help with your social media strategy. A-hem.

That got me down to a sleek couple hundred friends and now I can happily log in to see the German Shepherd Dog memes that I come to Facebook for. Love you, Mom.


Your Twitter

Twitter can be like your bedroom closet: even if there are lots of fabulous things in there, if they’re crowded in with too much crap, how can you ever find them? If you want a better Twitter life, you have two options:

  • Clean house: When I was a Twitter novice, I was a little too fast and loose with the follow-backs and ended up with a feed full of stuff I wasn’t remotely interested in. Don’t be one of those people who spreads their Twitter love all over town—you can no more follow 90k people on Twitter than you could “follow” 90k sports teams or care for 90k chihuahuas. Your attention is a limited resource, curate your Twitter accordingly!

Or, at least

  • Reorganize: If you must keep all the Tweeps you follow (yes, I will use the nerdy terminology and you can’t stop me) then you need a better system. Like a trip to the Container Store, apps like Hootsuite and Tweet Deck can help you organize your feeds so that you can keep track of who’s who.


Happy cleaning!